> Market Analysis
This weekend, the remake of “A Nightmare on Elm Street” plummeted 72%, and nobody flinched. Such is the horror business nowadays.
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“Iron Man 2” is expected to generate one of the biggest openings of all time – without a holiday to boost its grosses. Nowadays, the first weekend in May is a holiday in itself, celebrating the start of the summer movie season, when Hollywood rolls out its hyped-to-the-max blockbusters. It didn’t used to be this way. Once upon a time, summer began on Memorial Day weekend.
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For the fourth consecutive week, 3-D ruled the box office. How to Train Your Dragon debuted to a decent $43.7M. That’s $16M less than Dreamworks’ 3-D toon from last March, Monsters vs. Aliens; although, to be fair, Monsters didn’t have a $300M box office behemoth to contend with when it opened.
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This weekend, How to Train Your Dragon invades over 4,000 screens across North America with a clear shot of the #1 spot. Nowadays, a big animated film opening in March seems commonplace, but it wasn’t always the case.
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Blockbuster and high quality European fare break through the US barrier in Europe this weekend.