Spanish Box Office Make a “Heavenly” Comeback
During the two first weeks of December, Spanish box office has obtained its best results of the year. Market share of local productions has climbed to 32,8%, making it one of the stronger local markets among the Spanish-speaking countries.
Zeta Audiovisual, Antena 3 and Globomedia’s Tres metros sobre el cielo (Three Steps Over Heaven) grossed a huge 4,1M€ ($5,49M) in 395 theaters. During the second weekend, the movie only fell 25% to 1,57M€ ($2,06M), with a cume of almost 5,8M€ ($7,7M). Warner Bros released the movie with a huge promotion campaign similar to the Twilight saga targeting the female-teenage segment and casting a big TV star, Mario Casas, and adapting a well-known Frederico Moccia’s best seller.
Zeta Audiovisual has already announced a sequel to the movie and is preparing a new romantic comedy, Lo contrario al amor.
Alejandro González Iñárritu’s Mexican-Spanish co-production Biutiful released in Spain with a solid 1,52M€ in 206 theaters. During the second weekend the film fell 45% grossing 2M€ ($2,68M) in 10 days. Internationally, Biutiful has cumed $7,8M,with $2,77M earned in Mexico. In Iñárritu’s homeland, the movie debuted six weeks ago with an initial gross of $660k at 259 theaters. In Spain, Universal has worked heavily on the perception of Biutiful as a high arthouse drama with Bardem and Iñarritu as recognizable name-brands.
While Biutiful is an international production released in almost all major markets, Tres metros sobre el cielo and Entrelobos (Amongwolves), the other big local successes, haven’t yet announced an international release schedule.
Wanda’s Entrelobos is doing well in the Spanish market. The based-on-true-events movie about an abandoned boy raised by wolves in down 34% from last weekend and grossed 2,15M$ ($2,88M).
In Mexico and Argentina, local production has stopped releasing big budget movies. Both markets are more interested now in family movies like Megamind, Tangled and The Chronicles of Narnia. The last big local success in Mexico was Te presento a Laura. The comedy, released by Videocine seven weeks ago, has gross $1,8M through the second weekend of December, nearly six times more than its opening gross.
El Secreto (The Secret), a fantasy-suspense film released by Dragon Films, released in Mexico at 87 sites grossing $55,680 during the December 3-5 weekend. During the second weekend the movie dropped 69% to only $17,250 with a cume of $111K.
Rodrigo Cortés’ Buried has returned to the top 10 Mexican box office during the last two weeks reaching a gross of $1M. The movie did not earn much in a limited release, but a re-release of the movie in more than 135 theaters has brought it a second opportunity. Buried has grossed $18M overseas after two months, with the US market handled by Lionsgate distribution.
Jonás Trueba’s feature debut Todas las canciones hablan de mi (Every song is about me) has released in Spain as a small arthouse movie with only 30 sites. The movie grossed 68.000€ ($88,000) being the best release during the second weekend of December.
Pau Brunet is editor of Boxoffice.es, a website about movie industry and box office information from Spain, United States and Spanish-languages territories of Argentina and Mexico. Brunet is a development adviser in his own agency, Boxoffice Consulting, where he analyzed more than 35 movies. Now Brunet lives in Los Angeles where he is a freelance reporter and analyst.