2009 Box Office Review - Brazil- Part 3
Posted by Ethan on Friday, April 16, 2010 in 2009 Global Box Office • South America • (0) Comments • Permalink •
LOCAL PRODUCT
Experienced director Daniel Filho's body switching comedy "If I Were You 2" sold more than 5.7 million tickets, the highest admission level for a local film since 1978. The box office reached a record-setting R$50.5 million, more than any other domestic picture in Brazil's history. The film released on 311 prints for an opening weekend of R$5.6 million for a theater average of R$18k.
Claudio Torres' romantic comedy "The Invisible Woman" came in second with R$20.4m followed by Jose Alvarega's comedy, "The Normal Ones 2" at a cumulative box office total of R$19m. Imagem released 432 prints of “The Normal Ones 2,” the widest release of any domestic film this year.
Downtown Filmes released “Diva” on 194 prints bringing in R$18.5m and placing fourth for the highest grossing domestic production.
Popular kids TV show host Xuxa Meneghel's annual project “Xuxa And the Mystery of Ugliness” grossed R$6.5m this year and finished fifth.
LOOKING FORWARD
The rest of the world will get more of an opportunity to see Brazilian films as film export agency Cinema Do Brasil is set to launch the first of two distribution grants providing around R$36,700 in p&a funds for the release of Brazilian films. There will be two cycles to support around 10 releases in total.
Ellen Pittleman, http://hybridentus.com, is a veteran studio executive based in Los Angeles. Most recently, she served as SVP, International Co-Productions and Worldwide Acquisitions for Paramount Pictures. She also launched the DVD Premiere group there, with films including Jonathan Demme’s “Neil Young: Heart of Gold” and the sequel to the $100MM+ “Save the Last Dance.” Working from a marketing and distribution perspective, she consults on strategic planning, deal negotiation, acquisitions, film library valuation and feature development with clients from Rio to London to Beijing. She’s also currently developing a feature on George Foreman’s comeback years, among other projects.