2009 Box Office Review - Italy - Part 2
Medusa was the top earner for the year with €88 million in box office receipts followed by Universal/UIP (€83 million), WB (€75.7 million), Sony (€69.7 million) and Disney (€61.5 million). Medusa also had the most releases of those distributors listed with 76 new titles, down one from the previous year.
The most successful distributor in terms of films released in relation to individual film performance was Filmauro who with just five releases earned €35.6 million for the year. In analyzing the market with this approach, Disney placed second with 37 titles and Fox was third earning €58 million also across 37 titles. Universal/UIP placed fourth, Sony was fifth and Eagle Pictures placed sixth with receipts of €42 million across 33 titles.
“Ice Age Dawn of the Dinosaurs” led Fox’s position while “Angels and Demons” scored for Sony.
Out of 22 animated releases, six garnered more than €5 million at the box office. “Ice Age 3,” “Up,” and “Disney’s A Christmas Carol” (€11 million) all were in the top 20 performers for the year and all were released in the coveted 3D. “Ice Age 3” had the widest release of the bunch on 812 prints.
With three of the top ten overall performers at the box office being domestic comedies, the genre remains solid. The biggest release and earner for the year was for FIlmauro’s sequel “Christmas in Beverly Hills” which had a 621 print release, followed by “I Fall From the Clouds” and Filmauro’s “Italians,” which opened on 615 screens for a best theater average in the genre of €7.9 thousand and a total weekend take of €4.9 million. There were eight comedies earning more than €5 million at the box office.
“Sherlock Holmes” beat out “Inglorious Basterds”(€9.4 million) to take the top prize in the action adventure arena for the year. “Fast & Furious” logged in at €8.3 million with four other titles grossing over €5 million in the genre.
Fantasy scored well due to “Harry Potter’s” appeal and the success of “2012.” Moviemax’s “The Imaginarium of Dr. Parnassus” took €7.4 million after an October introduction for the film.
Horror releases were led by the #2 performing “Angels & Demons” while “My Bloody Valentine,” another 3D release followed at €6 million in box office revenue. Eagle’s release of “Knowing” was third, with receipts totaling €4.6 million.
Out of the 129 dramatic new releases, “Twilight” was the winner with Sony’s “Seven Pounds” (€11.3 million) and Warner’s “Curious Case of Benjamin Button” (€11 million) right behind it. 01 Distribution’s “Ex,” was the only locally produced drama in the top five.
Ellen Pittleman, http://hybridentus.com, is a veteran studio executive based in Los Angeles. Most recently, she served as SVP, International Co-Productions and Worldwide Acquisitions for Paramount Pictures. She also launched the DVD Premiere group there, with films including Jonathan Demme’s “Neil Young: Heart of Gold” and the sequel to the $100MM+ “Save the Last Dance.” Working from a marketing and distribution perspective, she consults on strategic planning, deal negotiation, acquisitions, film library valuation and feature development with clients from Rio to London to Beijing. She’s also currently developing a feature on George Foreman’s comeback years, among other projects.