2009 Box Office Review - the Netherlands
The Netherlands had a record-setting 27.2 million tickets sold, an increase of 15.2% when compared to 2008. Box office earnings were up 21%, though there was a ticket price increase as well.
Domestic films represented 17.4% market share for a total number of 4.73 million tickets sold (4.2 million in 2008).
The top earner for the year was David Yates’ “Harry Potter and the Half-Blood Prince,” which sold 1.3 million tickets, followed by Fox’s animated “Ice Age: Dawn of the Dinosaurs” with 1.1 million admissions.
Dutch holdover “A Woman Goes to the Doctor” was released late November, sold 923,000 tickets in 2009 and earned a total of over €7 million in revenue.
Another Dutch film, historical disaster feature “The Storm” ranked ninth with a total gross of €4.6 million. However, if one was to measure performance by admissions, the film ranks fifth overall with 726,000 tickets sold.
The total number of films distributed in the territory was 334, with 45% of the films coming from the US, 33% from the rest of Europe and 10.4% local films (including co-productions). The films from the US took almost 70% of the box office pie, with non-Dutch European films taking 12.3%.
Next: North America
Ellen Pittleman, http://hybridentus.com, is a veteran studio executive based in Los Angeles. Most recently, she served as SVP, International Co-Productions and Worldwide Acquisitions for Paramount Pictures. She also launched the DVD Premiere group there, with films including Jonathan Demme’s “Neil Young: Heart of Gold” and the sequel to the $100MM+ “Save the Last Dance.” Working from a marketing and distribution perspective, she consults on strategic planning, deal negotiation, acquisitions, film library valuation and feature development with clients from Rio to London to Beijing. She’s also currently developing a feature on George Foreman’s comeback years, among other projects.