International Box Office Run Down: It’s Midnight in Paris and All Around the World
The markets in Spain, Mexico and Argentina haven’t presented many local releases during these past weeks. Spain has been the most active, with Woody Allen’s Midnight in Paris and the comedy No lo llames amor...llámalo X. The other two territories didn’t present any big releases.
After five weeks in the theaters, romantic comedy Midnight in Paris has cumulated $7.2M, with an exceptional revenue rhythm. The film, a co-production between Spanish Mediapro and Versátil Films and French Gravier Productions, has presented a change rate of less than weekly -20% since its premiere, hence cumulating five times the opening weekend’s gross. This is the result of mostly very positive reviews and good word-of-mouth. Also, the movie lacks real competition in the form of movies targeted to a more adult audience. Midnight, distributed by Alta Films, has increased its expectations of surpassing $9M and becoming Spain’s third best release for a Woody Allen film, behind Vicky Cristina Barcelona and Match Point.
Midnight is also obtaining quite good results in the other two territories where it has been released: US and France. In the US, the film has been in the top10 for three weeks in a row, an unheard result for a Woody Allen movie since Crimes and Misdemeanors in 1989. In less than a month, the film has cumulated over $15M and counting. In France, Midnight has surpassed $12M, thus elevating its worldwide BO results to $34M.
No lo llames amor....llámalo X is the other important Spanish release in these last weeks. It had a weak premiere six weeks ago and this week it leaves the top20 list with a total gross of mere $1.45M. The other recent Spanish releases have been pretty minor, with less than 30 screens and close to zero marketing and commercial prospects.
The comedy Sexo, amor y otras perversiones 2 premiered in Mexico this last weekend with little success. The film, distributed by Corazón Films, opened in 80 theaters, but only managed to achieve a $64K revenue, which leaves us with a screen average of less that $800. In Argentina, the comedy Un cuento chino finishes its run with a total gross of $4.4M, becoming Argentina’s top grossing film for 2011. The film will open in Spain this weekend through Alta Classics.
Pau Brunet is editor of Boxoffice.es, a website about movie industry and box office information from Spain, United States and Spanish-languages territories of Argentina and Mexico. Brunet is a development adviser in his own agency, Boxoffice Consulting, where he analyzed more than 35 movies. Now Brunet lives in Los Angeles where he is a freelance reporter and analyst.