Local Films Continue to be Successful in Latin Markets
April has been an intense month for local productions in Spain and Argentina thanks to Easter vacations, although Mexico has been more influenced by the American big releases like Rio and Hop. During these past four weeks Spanish language movies have grossed more than $25M in the three territories.
Globomedia’s Águila Roja (Red Hawk) has been the second biggest release of 2011 grossing $1.74M during 22-24 April weekend. The TV-show cinema adaptation ended close to $2.5M thanks to a five-day Easter vacation. The movie has been released by Fox at 393 cinemas (520 screens) ending in second position of the top10 behind Fox’s animated Rio. One key element for this big success is the enormous fanbase from the TV-show (broadcasted by public channel TVE). Globomedia and Fox are hoping to end the theatrical run close to $5-5.5M.
Another Spanish release during the past weeks is the comedy ¿Para qué sirve un oso? (What are Bears For?) produced by Verstáil Cinema, a parent company of Mediapro/Globomedia. In this case the film, distributed by Alta Films, only grossed $580K during the first weekend at 232 cinemas. After three weeks the movie has cumed $1.36M.
Jumping to Argentina, the most successful Spanish movie this year, Torrente 4. Lethal Crisis, was released in this country with good attendance. Bowed last weekend by CDI, the film grossed $220K at 45 cinemas falling 23% at second weekend to a $467K cume. Torrente has earned $28.2M in Spain.
In Argentina local productions have been quite active during the past weeks. The most successful movie is Un cuento chino with $3.66M in five weeks. The film is still the second-most viewed film in the country at 79 cinemas, increasing 16% to $454K. Released by Disney, Un cuento chino is expecting a final cume close to $4.3-4.5M.
Another local comedy, Marziano’s, saw good results this past weekend in 60 cinemas grossing $357K. During the second weekend of release, the film only fell 4% to $342K and cumed close to $800K.
Period-war drama Cruzando los Andes (Crossing the Andes) released by Distribution has grossed $770K in three weeks. It’s not a great number but the performance is quite solid during these three weekends, earning about $200K each weekend. The distributor hopes to end close to $1.2M and then release the film in other Latin markets.
In Mexico there haven’t been any big local releases recently. Comedies Salvar al soldado Pérez and La otra familia are still the biggest successes in this country during 2011. Both movies have grossed more than $6M to date.
Pau Brunet is editor of Boxoffice.es, a website about movie industry and box office information from Spain, United States and Spanish-languages territories of Argentina and Mexico. Brunet is a development adviser in his own agency, Boxoffice Consulting, where he analyzed more than 35 movies. Now Brunet lives in Los Angeles where he is a freelance reporter and analyst.